Find the margin in electricity retail.
Electricity retail is a volume business with thin margins. Disecta Decision shows where the margin goes and suggests what to do about it.
You are one of about 140 electricity retailers competing for the same customers in Sweden. Prices swing and customers compare. Every error between consumption and invoice shows up both in the result and in customer service.
Four places where the margin leaks
- Customers who use power when it's expensive. The Swedish Energy Markets Inspectorate calls it profile risk: the electricity you sell is used in more expensive hours than you hedged for. The cost is often spread across all customers, though it arises with a few.
- Contracts that don't fit the customer. 7.8 % of household customers have an assigned contract, so have never chosen one themselves. The customer on the wrong contract is either unprofitable for you or unhappy with you.
- Customers about to leave. In 2024, 9.28 % of customers switched retailer and 14.33 % renegotiated their contract. The signals come first, in invoice questions, complaints and letters about price changes, but they are rarely seen in time.
- Invoices that become cases. Missing or wrong meter data produces invoices that lead to calls, credit notes and lost trust.
Source for the figures: the Swedish Energy Markets Inspectorate (Ei), Sveriges el- och naturgasmarknad 2024 (Ei R2025:12, in Swedish), the share of assigned contracts from Statistics Sweden, December 2024.
From leak to action
- Meter data
- Spot prices and hedging
- Contract terms
- Customer system
- Customer service cases
Decision proposal
Review the mark-up for the customer group Houses with electric heating in SE3.
Consumption weighs more on expensive hours than the contract assumes. The group has had a negative contribution in four of the last six months.
- See which customers and contracts pay their way. Profitability per customer group, with the explanation of why.
- Ask your business in plain language. "Which customers got an invoice at least 20 % higher than last year and have contacted customer service?" You get an analysis back, not a chat reply.
- Act before the customer has switched. See which customers show signs of wanting to switch, and what you can offer them.
- Fix the meter data before the invoice goes out. See what is missing or looks wrong, and fix it yourself.
- The month's decision paper, ready. The management report is prepared every month instead of built by hand.
You make the decisions. Disecta Decision prepares them.
Together with Utility Billing
If you use Utility Billing, Disecta Decision can connect to it as one of its data sources and bring billing and meter data into the same analysis as your other data and documents. Disecta Decision works just as well with the customer and billing systems you have today, and none of them has to be replaced.